Bee Marks Communications Symposium: Taking Communication of the 2015 Dietary Guidelines from Good to Great

Bee Marks Communications Symposium: Taking Communication of the 2015 Dietary Guidelines from Good to Great

 

 

Speakers: John Courtney, PhD, American Society for Nutrition;

Chavanne Hanson, MPH, RD, LD, Nestle US; Robert Post, PhD,

MEd, MSc, Center for Nutrition Policy and Promotion, US Department

of Agriculture; Jan Villarante, Kaiser Permanente

The Bee Marks Symposium and its speakers/presenters

have been made possible by a fund established by Ketchum

and supported by SNEB members and donors to honor nutrition

communications pioneer, Bee Marks, to advance nutrition

marketing communications knowledge and best-practices

that bring evidence-based nutrition science to the public in

educational and motivational ways. Bee was open to diverse

opinions and perspectives. She worked across sectors (i.e. industry,

academic, etc.), and with SNEB and SNEB Foundation

to bring these diverse perspectives together for productive

conversation and planning.

While the Dietary Guidelines continue to outline sciencebased,

gold standard health habits, few Americans follow

them consistently. How do we change this trend with the

2015 Dietary Guidelines? How can nutrition educators apply

new strategies of communications and leverage partnerships

that span the field in a way that has a profound impact on be

havior

change and actual adoption with the new Guidelines?

This session will include an expert panel to discuss this topic,

provide their point of view from their unique perspective

from their area of the field, and lead the audience in a dynamic

 

 

 

discussion on how SNEB and its members can take their

communication of the new Guidelines from Good to Great.

SNEB Foundation wishes to thank public relations leader

and pioneer, Bee Marks, for her career achievements in

advancing the importance and practices of evidence-based

nutrition marketing and communications.