Child, Clan and Culture: Effective Communication Methods for Obesity Prevention

Moderator: Jennifer Savage Williams, MR, Pennsylvania State University

Speakers: Holly Brophy-Herb, Michigan State University; Alison Gustafson, PhD, University of Kentucky; Margarita Teran-Garcia, MD PhD, University Of Illinois At Urbana-Champaign

To reduce the risk of childhood obesity this session will accomplish the following:

1. Describe the formative-evaluation process of developing effective healthy messages for a variety of sup-populations;
2. Examine how to evaluate impact (effectiveness) of various type of messaging among those receiving the messages;
3. Explain other elements of the evaluation process to further elucidate key constructs and next steps in messaging development.

The remainder of the session will focus on diverse cultural applications of simple messages currently available to nutrition educators in various geographic areas within the United States.

Learning Objectives:

1. List 3 concepts of formative-evaluation when developing obesity prevention messages.
2. Understand different methods of delivery for obesity prevention messages.
3. View 3 examples of applications that bring “research to practice” in different cultural environments of valid prevention strategies and outcomes of delivering obesity prevention messages.