Duplicate Yourself! (How to Reach 100,000+ People by Going Virtual with Your Demos)

Recorded Monday, August  1, 2016.
Duplicate Yourself! (How to Reach 100,000+ People by Going Virtual with Your Demos)
Moderator: Joanne Kinsey, MS, CFCS, CWWS, Rutgers Cooperative Extension Speakers: Jesse Sharrard, BA, AST, Greater Pittsburgh Community Food Bank; Joanne Kinsey, MS, CFCS, CWWS, Rutgers Cooperative Extension; Alice Henneman, University of Nebraska-Lincoln Extension Eating healthier can be a daunting road to travel. In this session, discover ways that you can apply marketing techniques and toward the glamorization of healthy alternatives, identify credible spokespeople to advance your healthy eating message, and take advantage of free social media tools that can be used to extend and enhance programmatic efforts when demonstrating healthy cooking techniques. Leave this session with a plan for developing your personalized cooking demonstration strategy that can increase the likelihood your clients are able to build and maintain healthy habits they enjoy. Learning Objectives: • Participants will understand the direct connection between cooking skills and ability to follow dietary guidelines. • Session participants will be able to identify three methods of demonstrations using videos, online newsletter, or fact sheet (a method other than face-to-face) that can potentially be used when presenting cooking techniques to consumers/community. • Participants will observe and identify the differences that graphic design make in a recipe’s perceived appeal.