Journal Club 4: Tu Salud ¡Si Cuenta! Your Health Matters! A Community-Wide Campaign in a Hispanic Border Community in Texas

(Recorded 2/26/2018)

Speakers: Natalia Heredia, MPH, The University of Texas Health Science Center at Houston & Belinda Reininger, PhD, The University of Texas Health Science Center

In this presentation, we will describe the community-wide campaign that was delivered in the Lower Rio Grande Valley in Texas, Tu Salud ¡Si Cuenta! (Your Health Matters!). This campaign included multiple components, such as a newsletter, TV and radio segments, and a community health worker, all intended to improve diet and increase physical activity. We will describe the measures and methods used to evaluate the effectiveness of the campaign on healthy and unhealthy foods, hip and waist circumference, and physical activity and conclude by detailing the results of the campaign.

Learning Objectives

1. Describe the development, content, and implementation of Tu Salud ¡Si Cuenta! (Your Health Matters!) community-wide campaign
2. Explain the methods and measures for evaluating the campaign
3. Detail the anthropometric, nutrition and physical activity results from the evaluation of the campaign