Practical use Social Media as a Social Marketing and Nutrition Education Tool

Saturday, July 21 | 12:30 pm - 4:30 pm | Greenway A-E

Moderator: Sarah Misyak, PhD, Virginia Tech/Virginia Cooperative Extension Family Nutrition Program (SNAP-Ed/EFNEP)

Speakers: Austin Brooks, MS, RDN, Virginia Tech/Virginia Cooperative Extension Family Nutrition Program (SNAP-Ed/EFNEP); Alyssa Mako, Virginia Tech/Virginia Cooperative Extension Family Nutrition Program (SNAP-Ed/EFNEP); Christopher Sneed, PhD, University Of Tennessee

Want to learn how you can take your social marketing outreach to the next level? Interested in using paid social media promotion? Find out how digital ads helped improve Virginia’s and Tennessee’s social marketing campaigns! 

This workshop will include learning how to build a Facebook paid advertising campaign, establishing your target audience, defining your budget, tracking reach, impressions, clicks, and other analytics, and evaluating your results after your campaign ends. This workshop is a great opportunity to help you get your creative juices flowing and learn a new skill for helping people develop healthier behaviors.

Learning Objectives:

1. Utilize paid social media messages within social marketing campaigns to best reach target audiences, with emphasis on SNAP-eligible population
2. Compare cost per impression/result of various social marketing channels, including social media, bus ads, billboards, print advertising, TV, and radio
3. Describe different tools and strategies for tracking social marketing campaign performance with emphasis on social media and digital tools