Social Marketing for Healthy Food Systems: A Case Study of the FNV Campaign in Wisconsin

Monday, July 23 | 1:45 pm - 2:45 pm | Nicollet D

Moderator: Emily Latham, MPH, University Of Wisconsin-Cooperative Ext.

Speakers: Erin Aagesen, MS, MPH, UW-Extension; Amber Canto, MPH, RDN, FoodWIse, A Program Of University Of Wisconsin

FNV is a campaign from Partnership for a Healthier America (PHA) that harnesses the power of cutting-edge marketing techniques to inspire young people to eat their fruits and veggies. Wisconsin was the first state to utilize SNAP-Ed funding to implement the FNV campaign, using a multi-level programming approach and rigorous evaluation methods.

This session will provide an overview of our campaign in Wisconsin, including grounding in basic principles of social marketing. The session will also help you think through how to apply these principles to your own work, including the dissemination of newly-developed evaluation methods and tools.

Learning Objectives:

1. Participants will be able to describe three characteristics of a social marketing campaign.
2. Participants will be able to describe one strategy for implementing a social marketing campaign in each of the following categories: partnership development, program design, implementation and evaluation.
3. Participants will receive data about the effectiveness of the FNV campaign, as well as sample evaluation tools, in a shareable format.